El foto ensayo para promover la identidad cultural en niños de educación básica de la Escuela La Providencia de Machala.

Abstract

Nowadays the lack of cultural identity is a problem due to technological changes in society, that is why children do not show interest in knowing in depth the environment where they belong, the original customs, values, traditions where they come from. In view of the foregoing, this research was carried out in order to rescue and encourage the cultural Identity of the City of Machala focused in the infantile group. This graduation work was carried out with the aim to create a photo essay to enhance cultural identity in seventh grade children from La Providence School in Machala. The methodology used in the present work was qualitative-quantitative using collection techniques such as: interviews, analysis of scientific articles, surveys, focus group, verifying that photography is important to enhance the cultural identity of children, leaving a message and influencing the strengthening of cultural value. The work began with a theoretical research on Cultural Identity, using different strategies for data collection, from the analysis of scientific documents which served to guide this study and verified how important it is to know about customs, traditions and above all, learn to value the Identity of people: In addition, a photo essay can be of great impact capturing a fact at a certain moment. Interviews were conducted with experts in the area of photography proving the relevance of a photograph is and how it can tell a story. That is why the characteristics and recommendations taken into account for the preparation of a photo essay were later published on social networks and website in order to depict the key elements of the Cultural Identity of the City of Machala, and achieving the proposed objective. A focus group was also held for students at La Providencia School in order to find out their opinions and ideas and find out the importance they give to cultural identity today. Finally, surveys were conducted with different people from La Providencia parish so as to estimate the level of knowledge and identify the icons that represent Machala to strengthen the cultural identity of the canton. The main result is that children do not have an accurate knowledge on the subject of Cultural Identity and little they do to put their customs and traditions into practice, giving the possibility of intervention proposal through a photo essay by publishing the photographs of the cultural icons that the community has in Machala. Finally, the photographs were published on the fan page (Facebook) and Instagram, assessing the reception of the proposal through interactions, likes, comments and shares by users. In addition, a dialogue was held with the children where the photographs were shown in order to comply with the proposal, which is, to enhance the Cultural Identity in the City of Machala.