Consumo de medios y plataformas audiovisuales en la ciudad de Machala durante la pandemia

Abstract

The consumption of media and communication and platforms has been the object of study for several investigations around the world, since establishing a certain influence of traditional and interactive media on the audience has allowed understanding about certain information that the audience demands and about that information that the media offers, however, with the arrival of Covid-19 and the measures that the government must comply with, it was possible to show changes in the behavior of Internet users, in new lifestyles, consumption habits and especially in media consumption. In this context, this study is carried out in order to diagnose habits, consumption of media and audiovisual platforms, likewise, establish the most important medium in Machaleños and finally measure the level of credibility of the media and platforms during the pandemic. The research is descriptive level, consists of a mixed approach and the methods to be used fall within from analytical to synthetic and inductive to deductive. For this, the bibliographic review of scientific documents is considered to understand different studies related to the subject; In addition, an interview will be used to analyze the importance of knowing the habits and media consumption in the audiences; Likewise, surveys of 385 inhabitants of the city of Machala, with this it is estimated to diagnose the most relevant and trustworthy medium, together with media habits and consumption during confinement, said results will be displayed in the conclusions section.