Plan de negocios de la empresa Ecuafruit para la exportación de pulpa de maracuyá hacia el mercado de Estados Unidos

Abstract

At present, business plans for export are considered a vitally important tool for the internationalization of companies, since they allow the identification and detail of all the important aspects within the expansion process towards the target market. The consumption of fresh fruits is a trend that is increasing since they allow to maintain a balanced and nutritious diet, however, there is limited access to the main marketing channels, therefore, this document aims to develop a plan of passion fruit pulp export business to the United States market. For this, we started from a bibliographic review in scientific articles and official pages, which allowed to theoretically base the research topic and after this, identify and select the necessary logistical aspects to carry out the export of passion fruit pulp. It is concluded that the business plan made it possible to identify that there is a high demand for passion fruit pulp in the United States market, in addition to detailing the minimum exportable batch of the company to the California market.