El audiovisual como herramienta de potencialización turística del cantón Huaquillas

Abstract

Abstract: In communicational processes, the audiovisual is present in spaces such as education, politics, advertising, health, entertainment and others; Hence the importance of investigating the production processes that are carried out for the construction of these audiovisual messages where a relationship between the public, organizations and institutions must be evidenced (Antezana, 2017). The purpose of this work is to establish the importance of audiovisual as a tool of tourist potentialization in the canton Huaquillas, that is why audiovisual, was characterized as a resource for the tourism development of the "Sentinel without re extension" and it was determined that the current situation of the promotion assessment and establish, which format is appropriate for implementation in the city where it is intended to execute the audiovisual product in question. The methodology in this study was applied according to research techniques such as observation, detailing the important aspects of the audiovisual references made in the province of El Oro, through a matrix and the qualitative analysis of interviews with three professionals in the field. of audiovisuals, this allowed to characterize the object of study and determine its importance. Through this work it was evidenced that in Huaquillas the benefits of audiovisual products have not been fully exploited for both the national tourist reactivation, as well as for the commercial; This implies that when making an audiovisual product of excellent quality of a high level, the same as those promoted by the national government, ministry of tourism, in that quality with a variety of shots, between aerial shots, general shots, different shots, starting From the international bridge with its line that territorially divides both countries, thus you will also reach the commercial center, for the different interviews with historians, iconic characters, merchants and tourists, continuing with the route to Puerto Hualtaco, with the route of mangroves, the island of birds and the arrival to the island of charm San Gregorio, we return to continue with Las Ladrilleras and its brick making process, so we make a stop at the Monument of Peace (Cristo Redentor), we continue with the tour of the Dry Forest - El Conchal and we finish at De Sol a Sol Resort. This audiovisual is intended to be launched through different digital and conventional platforms, which allows us to enhance our various tourist attractions and to reflect the warmth of our people and the benefits of our canton. In addition, we can conclude that after the different interviews with national producers and head of tourism of the Municipality of Huaquillas, we are showing that the short documentary is an audiovisual product that is the most recommended to enhance the image of the city of Huaquillas, since it is the only living border of the country and the city that never sleeps, because Huaquillas is History, Commerce and Tourism.