Perfil y funciones del community manager en el sector de alimentos de la ciudad de Machala en el año 2020

Abstract

Today electronic commerce is the new way to generate income between the company and the consumer, leaving profits according to the product or service that is provided in the commercial market. The modality of attention, service and promotion have been evolving over the years, where everything we want to offer or sell; has a process through technology, software, equipment and digital tools etc. The production of content and innovative ideas is the main source to create impact in a sector that lacks suitable personnel and these can help to promote any commercial area locally, nationally or internationally. The research will seek to identify the person who performs the function of generating content through images, videos, photographs, digital flyers that serve to interact, socialize ideas, news and interest with people and communities through social media platforms. The growth of social networks has revealed the need for a specialist to carry out activities such as: the dissemination of content (images, videos, etc.), control of interaction with the public; He must also have knowledge of social media (social media), engagement (statistics) and handling of search engine optimization (positioning and search engine optimization). (Ortega-Maldonado, Rendón-López, & Ortega-Carrillo, 2017) Our methodology to be able to know who is behind a business or company is based on qualitative data, that is to say that through interviews carried out with professionals and surveys of people who own the premises of the food sector, we will be able to know how community managers exercise this function . In addition, the quantitative approach has been carried out since it is necessary to know from what year, gender or level of preparation is required to be able to carry out this position. In the city of Machala, this activity is not yet recognized because citizens do not know about their training, their level of learning, abilities and skills, as well as the cost of equipment, and the time it takes to be in front of the commercial development of a product or service . The figure of the community manager is not yet considered a defined profession or career of study; For this reason, this function is performed by Marketing, advertising, communicators and graphic designers. As a result, we can say that the profile of the community manager has several characteristics that are confused with other areas and that have not yet been exploited today, in addition, social networks such as Facebook, instagram and whatsapp are the most used media. within the food sector, generating a greater scope of interaction with the consuming public. In conclusion, it is determined that this function is currently under development, the lack of knowledge on the part of the owners of the establishments about this function, there is little demand for contracting to carry out this activity; For this reason, the food sector in the city of Machala develops from less to more; since it depends a lot on the different types of content that the community manager applies in the networks he has selected.