Análisis del cambio de marca del Gobierno Provincial Autónomo de El Oro desde la perspectiva de comunicadores y diseñadores

Abstract

Every company, organization or institution needs a corporate identity adhering to its objectives and that characterizes it from the rest, for this reason in this research the new brand of the Provincial Autonomous Government of El Oro is analyzed in order to know the importance of this aspect particularly because here it reflects what the institution is and what concepts are represented so that citizens can identify with their province. Strong brands can help institutions be more successful, which is why establishing an effective and efficient brand image is so important. In this study, the qualitative method has been used, using interview techniques in virtual mode, via WhatsApp and telephone, with professional communicators and graphic designers, and it was determined that the Provincial Autonomous Government of El Oro must have worked on its brand at the beginning. this new administration because citizens now identify more than ever with their province and recognize that they live in a unique place due to its wealth in banana and aquaculture production, its flora, fauna and the potential of each of its cantons. The concepts are represented in the creation of the new logo of the Prefecture, as well as the yellow, green and blue colors embodied in the shape of a hummingbird. The Prefectura brand has successfully positioned itself and has remained in the hearts of the people of Orenses.