Plan de marketing internacional para promocionar la playa San Gregorio de la provincia de El Oro para el año 2020.

Abstract

This research project is to carry out an International Marketing Plan to promote San Gregorio beach in the Province of El Oro for the year 2020, its objective is to promote the beach through positioning, communication and price strategies. The methodology used is exploratory based on statistical data and website review in which it is presented through statistical data obtained from the (Statistical Register of International Arrivals and Departures, 2019), in addition to the preparation of the SWOT matrix to know the current situation that presents the beach at the moment. The proposal is based on carrying out an international marketing plan with positioning strategies to improve the image of the beach, digital communication strategies for direct communication with foreign tourists and pricing strategies to design tourist packages according to the chosen segment, which are the Peruvian tourists for the easy accessibility of entering our country and for being geographically on the border line of Ecuador and Peru, reasons for which the Peruvian segment is the one that most enters our country for tourism reasons.