Plan de promoción turística para la Isla Jambelí del cantón Santa Rosa en tiempos de covid19.

Abstract

Tourism has become the source of economic development for many countries around the world, this sector is the key to define the brand of a country with all its dimensions of culture, companies and destinations encourage people to visit different places, so this sector is involved in the macroeconomic stability of a region. Jambelí Island is one of the most important beaches in the Province of El Oro, which at different times of the year is visited by thousands of tourists not only local, but national or international. It contains a trembling climate where several species of birds are housed such as frigates, blue-footed boobies, herons, among others. As well as its flora where you can find mangroves and coconut trees. The basis of the economic development of its inhabitants is the provision of tourism services, which during the pandemic were strongly affected. So when implementing a tourism promotion plan is of the utmost importance, because this is an alternative to exploit the resources of a tourist attraction. A tourism promotion plan will make it possible to establish clearly the strategies to be used to promote the natural resources of an entire destination through the use of digital platforms, media and strategic alliances, the same ones that will serve for the visitors to know about the tourist potential of Jambelí. This plan will improve the influx of tourists to the area and will allow people visiting Jambelí to raise awareness and follow biosecurity recommendations to stop the spread of this enemy called covid19 and in turn mitigate the environmental and social damage to this attractive, keeping it for generations to come. The tourist performance that will be obtained when applying this promotional plan in the island whose objective is to increase the demand of tourists that will enjoy this beach and will contribute economically to the development of the community and the service providers in general as well as the generation of sources of employment. This integrative project establishes a proposal for a tourism promotion plan for the Jambelí island of the Santa Rosa canton in times of covid 19, in order to promote tourism and tourist influx to the beach. As well as promoting the conservation and strengthening of its natural resources and improving the economy of the sector, this project was based on the compilation of bibliographic bases, depending on the current situation of Jambelí Island. The methods applied in the research are Analytical-Deductive and as a methodological tool we used surveys the same ones that were carried out to tourists, owners of establishments and the community, in the same way a direct observation form was used, in addition to the FODA analysis and technical, social, economic and environmental dimensions of the place from the insitu visit to the beach Jambelí, to thus execute strategies necessary for improvement of tourist activities and reactivation of the economy of Jambelí.