Implementar un sistema web e-commerce para leon coffee utilizando la metodología swirl

Abstract

The confectionery area is one of the most profitable and important businesses in generating income, whether at a local or national level, Machala in particular is one of the main cities that benefit the most due to the situation. In the search for high productivity in the company, LEON COFFEE has expanded, consequently, it has created strategies or business methods that help it to better communicate with the client and that allows it to interact with it, the digital content frequently embedded on the web is one of those. The good development of a digital medium is through various factors such as: presentation, style, decoration, etc., this produces a great impact for the client who sees the content, for which it draws their attention. It goes without saying that the client is a main factor and it is for whom one must improve and work, for which, he is not completely satisfied and there are empty spaces, and they are those that are directly linked to the needs and comforts of the consumer, among the various circumstances, it should be taken into account that the problem based on the lack of an e-commerce web service for the LEON COFFEE company stands out, due to the fact that at the moment the orders and other services offered by the company are executed in a Independent, this means that at the moment there is no platform that groups all LEON COFFEE services in a single digital platform. With the aforementioned, the need for the technological proposal entitled Implementation of an e-commerce web service for LEON COFFE using the SWIRL methodology is presented, which is aimed at all those consumers in the confectionery sector. The objective of the proposal that has been provided aims to automate the processes of LEON COFFE. The implementation of the platform or online store for the company LEON COFEE of the city of Machala, located in the province of El Oro, Ecuador, is based on current technological trends in the world, this is called digital marketing, this trend allows the dissemination or sharing of commercial information of the company in order to get closer to consumers and establish bonds of trust with customers.