Emprendimiento de brownies elaborados a base de chocolate para la ciudad de machala en el 2020.

Abstract

Due to the situation that the country is currently experiencing, such as the pandemic, lack of job opportunities and others. We take into account the new regulations and modalities, to create a new venture based on the needs of Machalean consumers. We focus on cocoa since it is one of the main export products of the country and its derivative, chocolate, which is the most used for culinary preparations, with pastries being one of the most important, or like desserts; for example our Brownie product. This venture was born from the economic need and personal improvement to offer and serve quality products to all citizens. It is a purely home-based venture with household items and utensils that are easy to find and are very helpful to us, offering Delivery service so that customers do not have the need to go to the place where we are and that is not a reason or An excuse for customers to get complicated and cannot purchase our product, these customers are people who are retailers and who are willing to give an edible gift made with chocolate. Within the project we analyze in detail the market, its behavior, current state and the possibilities of being able to acquire our product, we carry out a SWOT analysis with the intention of being able to delve into important aspects and be able to measure our strengths, opportunities, weaknesses, and possible threats that arise. can create as time passes and our business gains recognition, we also carry out planning to meet established goals as in any project that is contemplated with a long-term duration, in the same way the necessary distribution methods were analyzed so that This process is carried out in an orderly manner. In order to obtain detailed and complete information on the subject, we apply mathematical statistical methodology and surveys from which we obtain valuable information in just 12 questions that we consider basic and important in order to complete our research and be able to reach conclusions on the profitability of our business. Based on the positive profitability shown, we decided to create this business thoroughly detailing the venture itself, what it is about, what the objective is, its management, philosophy, etc. Likewise, there is a demonstration of packaging, brand design, customer presentation strategies, advertising, competition, etc. It is very important to know how our work is guaranteed so we analyze the costs of the product, in terms of materials, labor, mobilization and other important aspects. In the same way, we determine the environmental and social feasibility of our product, this being an important contribution to guarantee the care of the planet, since after what we are living today it is important to become aware of a better future. All these points determined that an enterprise can be developed with few resources, obtaining a considerable profitability in terms of the initial investment and if the techniques that are exposed in this project are applied responsibly, we can create a sole proprietorship.