Estudio de factibilidad para incrementar margen de utilidad importando lámpara solar desde China para la empresa domotizadosec del cantón Machala.

Abstract

The present research work aims to present a feasibility study to increase the profit margin by importing solar lamp from China to the Ecuadorian market, The research methodology according to its purpose is transformative, longitudinal explanatory and is carried out from a quantitative perspective . The domotizadosec company has as a competitive advantage the feasibility of investment for the import of said product at an affordable price for the customer, also competitive for a product that is friendly to the environment. The sale of the product, whether it is direct sale or to a supplier, develops a very prominent profit margin. The study reveals the feasibility for the present undertaking exhibiting positive results. The data named in this investigation are real facts and have the possibility of being useful for future investigations.Keywords: international trade, electronic commerce, international business, competitive advantage.