Estudio de factibilidad de importación de micas liquidas con nano tecnología para incursionar en la provincia de El Oro.

Abstract

The objective of the work is to analyze the import project from China to the Ecuadorian market of liquid micas with nano technology for the expansion of the product portfolio of the company cacecell in order to obtain a competitive advantage in characteristics and price in the local market, The research methodology according to the objective is qualitative, therefore the import project shows a feasible result in the negotiation with China both economically which denotes a clear profit being direct sellers or being suppliers, it is a product that can be marketed taking into account the competitive advantage of price, quality, distinctive features that it presents the product, which is used for all types of cell phone screen, in addition to the use that can be given to lenses, watches and camera viewers, making a clear difference to traditional lenses, its sale will be using E-commerce tools for its promotion and negotiation.