Determinación de la cadena de valor de postres americanos como emprendimiento para el desarrollo sustentable.

Abstract

The environment in which the enterprises operate and as technology advances, they are obliged to improve their activities according to the needs of the clients to whom their products or services are directed; the lack of identification of the processes in the value chain generates the little visualization and standardization of their activities, which causes limitations in the administration and in decision-making; For this reason, the objective is to "determine the value chain in the American dessert business by identifying its value processes that allow offering a service of excellence and quality to end consumers, ensuring their permanence in the sector"; The methodology applied for the present work is descriptive supported by tools such as observation and interview sheet, having as a result that the work is carried out empirically, the lack of organization and standardization of its processes generates reprocesses and wasted time in compliance with Its economic and productive activities, as well as not having suppliers duly selected for its supply, does not guarantee its quality; The determination of the value chain is fundamental in the Dulce Alegría company for the proper functioning of its activities and the permanence in the market.