Blog de periodismo de viajes, una estrategia para promover el turismo en la provincia de El Oro

Abstract

TRAVEL JOURNALISM BLOG: A STRATEGY TO PROMOTE TOURISM IN EL ORO PROVINCE Author: Abigail Mariela Torres Quevedo Tutor: Diana Viveros Aguilar The present investigation aims to promote the tourist attractions of the province of El Oro, located in the south of Ecuador in a geographical area known as the coastal region, directing this new branch of journalism that has been used as strategies to enhance the tourist attractions of a certain place, using the traditional or digital media that are in vogue today, In this way we also sought to determine the types of sectors that need to be promoted in the province, a point that was established thanks to the dialogue with experts related to the subject in the tourism sector of the province, through in-depth interviews, which allowed us to understand that thanks to the fact that the province of El Oro has several climatic floors, it is fortunate to show itself to tourists by presenting different options when visiting it. In this context of the research, a content analysis was also carried out which consisted in identifying their writing style, their web content (photos, text and videos), the periodicity of their publications, their interaction with their followers and the types of digital platforms they use. The objective was to find out what characterized each of the different blogs selected. In order to reach several people showing the beauty of the province through the travel reports, a blog was created, a digital platform whose content is mixed (photos, text, video) which reveals in a first edition the beauty of the Archipelago of Jambelí taking as a starting point Jambelí Island which is shown through photographs part of the island as its species, its typical dishes and characters of the island and also the extreme sports that can be performed there when visiting it. Through a small video you can also visualize part of the mangrove area that can be observed on the way to the island. Also, thanks to the techniques applied in this investigation, a significant contribution was made to meet the main objective: to create a blog on travel journalism through the development of strategies to promote tourism in the province of El Oro. In the last decades this specialization of journalism has been gaining ground as a very useful information tool so that through experiences getting to know other cultures, seeing new landscapes and sharing anecdotes with locals, others are inspired to leave their comfort zone and visit these places and thus spread information about this province using a digital platform embodied in a travel blog. Showing from archaeological ruins, orchid trails, forests, magical villages and a beautiful archipelago surrounded by several islands. The tourist resources of this province have a natural, historical and cultural value, this blog was well accepted in which the focus group was very interested in knowing what would be the next places to visit to see them through the blog and take notes when visiting some corner of the province of El Oro