Campaña de concientización sé testigo, no cómplice en contra del ciberbullying

Abstract

The development of this research project is based on the structure of the cyberbullying awareness campaign under the name of “Be a witness, not complicit” and is aimed at adolescents and their parents so they are informed and know how to act in case that their children or acquaintances suffer from cyberbullying, since this social problem ranges from psychological damage to the suicide of their victims. The research methodology was the proposal of strategies for the campaign after the analysis of the results of surveys of students and parents to measure the degree of knowledge of cyberbullying and a focus group to observe the attitudes of the public after seeing the graphic and audiovisual content of the campaign. In conclusion, the “Be a Witness, Do Not Accomplice” campaign presents communication strategies with transmedia products to achieve the objective of raising public awareness against cyberbullying.