Análisis de tipos de emprendimientos comunicacionales hacia las nuevas generaciones de la ciudad de Machala, último periodo del 2019.

Abstract

The present research work was carried out with the objective of analyzing the types of communicational ventures towards the new generations of the city of Machala, in the last period of 2019. For this purpose, it will take as an object of study the medium and large companies of the city , the questions we serve to identify the needs of the areas of communication that are most in demand; In addition, the entrepreneur's profile will be characterized, which will help determine the qualities that a person must have before starting a venture, the importance of TIC´s will be specified, by which two innovative ways for performance will be exposed, in the areas of the communication. All information is required through a mixed methodology, which covers instruments to extract results stories such as: interviews that will be conducted to entrepreneurs in the area of ​​social and related communication, after the use of surveys of medium and large category companies. which is located within the city of Machala, and to complement the information, an analysis of bibliographic sources about TIC´s and their use for enterprises was made. The results showed the companies of the city of Machala, they mainly demand advertising and marketing products, and the entrepreneur's profile is mainly characterized by the constancy in always looking for innovation, remaining as a primary factor when undertaking. In addition to the results, the large companies look for products and services in communication where their parent company is located.