Diseño de estrategias promocionales para fidelizar a los clientes de la empresa Seprisur Cia. Ltda., en la ciudad de Machala.

Abstract

The project of this research is to design promotional strategies to build customer loyalty SEPRISUR CIA. LTDA., from the city of Machala. Promotional strategies publicize the products or services that the company launches through various methods in order to persuade customers and encourage them in purchasing decisions. This research is based on the company SEPRISUR CIA. LTDA., to assess whether the current strategies are correct or not and if not, what would be the correct tactics to implement in this specific case. The objective is to obtain primary information about customer behavior and implement promotional strategies for the company SEPRISUR CIA. LTDA., in the city of Machala. Every organization needs promotional strategies to increase its sales, in turn maintain and attract customers to build loyalty. The data was collected through surveys aimed at those involved, where it is possible to know the behavior of customers regarding promotions by the company.