Análisis del comportamiento del consumidor en el proceso de compra en el restaurante familiar “Asados Del Pato”.

Abstract

The following research paper is related to the consumer behavior analysis in the purchase process in the family restaurant "Asados del Pato", where the cultural, social, psychological and personal factors that influence this behavior are determined, in addition to the identification of the type of purchase decision, the purchase process and the sale process of the establishment in question. The investigation is carried out in its first instance with literature review for a better understanding of the research, the methodology is through a descriptive exploratory study, with a quantitative approach to data collected from 50 surveys with multiple scale questions, applied to 100% of clients who entered the premises during the 15 days of the field mode. Research entities offer strong data for the proposal of personalized strategies according to the needs, expectations, wishes and preferences of the clients, thus contributing to the fulfillment of the cycle of supply and demand efficiently for both parties.