Plan de internacionalización de una empresa para la comercialización de lavavajillas del ecuador hacia el mercado de Italia.

Abstract

The present research work consists in determining an internationalization plan that must be followed by the manufacturing and marketing company of household cleaning products, which must position its star product (dishwasher) in the Italian market, which will determine strategies for competitiveness and a logistic plan to obtain the steps or activities to be followed systematically. With the passing of time, according to statistics, Ecuador has been entering the European Union market with the products that are most welcome in the country and thus has managed to increase the dynamism of the Ecuadorian market. For this reason it is important to consider what are the strategies or means to boost marketing in the international market. As a result, it was obtained that the internationalization of a product entails a process in which the norms and standards required by the country of destination must be met, competitiveness strategies such as the SWOT analysis must be carried out which allowed us to verify the positive aspects in its Most and the support of the advertising would be an additional one for the greater knowledge of the product and its characteristics and the logistics plan is another means to determine the means of entry and specifying times in order to meet the arrival of the product.