Análisis del plan de producción y comercialización de productos realizados a base de madera que elabora el deposito artesanal Inmaeza.

Abstract

At present, the planning of production and marketing of products in a company has gained a high level of importance in the success of a company, since, sales in greater volume according to market demand promoting production optimization in time and costs, improving its presence in the market and at the same time to business growth. The furniture manufacturing and marketing industry within the province of El Oro is presented in different sizes and models, but there is a sustained growth in the demand for furniture made of wood, making it necessary for companies to adapt to changes in the niche of market optimizing its production to reduce production costs and offer products at competitive prices. In the present investigation case, emphasis is placed on the production and marketing planning of the wood products of the industrial warehouse, the main objective is to define a production and marketing plan of the INMAEZA company that maximizes profits. The research methodology is a qualitative approach to the analytical inductive method, with explanatory descriptive analysis. It is necessary to design a production program that maximizes the company's profits in the production of chairs, tables and doors. In this case, after carrying out the corresponding calculations, it was determined that the company must produce more doors since less wood is invested, less work hours and a better utility is obtained.