Inbound marketing para la comercialización de productos agropecuarios a través de aplicaciones móviles en la ciudad de Machala

Abstract

Companies today are increasingly dependent on technology, both for the production and for the marketing of their products and services, among these technologies is the interaction between client and company, which is why it has been proposed as an objective to make a bibliographic review about the use of Inbound marketing in the commercialization of agricultural products, for this we proceeded to investigate the different scientific articles published in relation to the subject in the last four years, for this the different databases were used, among them Web of Science and Scopus and Taylor & Francis, the terms used were “Digital Marketing and Inbound marketing”, in addition to this, the specific topic Digital Marketing in the marketing of agricultural products, both in English and Spanish, was analyzed at the time to choose the articles related to the subject the techniques of the aná were used lysis synthesis, inductive and deductive, then make a review of 50 articles alluding to the topic it could be concluded that the existing information in this regard is scarce, the food sector has been very little explored in this area, even in many of the reviewed research still It confuses terms such as Inbound marketing, content marketing and digital marketing, which is why there is much to investigate in this regard, not only as a marketing tool for the agricultural sector, but also in a general way for different economic sectors.