Revista infantil educomunicacional para la alfabetidad patrimonial en la provincia de El Oro

Abstract

The educommunication process requires several strategies and tools to address the needs of literacy within a society; In the present case, we are working on the generation of a proposal for a children's magazine that serves to support educommunication in heritage matters, for this reason this product needs to be presented as a communication medium that effectively links to children's readers; Because during this period. “Girls and boys learn faster than at any other time” (United Nations Children's Fund, et al, [UNICEF], 2002, p. 21). Since at that stage the development of the intellect originates. This research aims to generate the educommunicative proposal, based on the information produced within the Orotopia linking program of the Technical University of Machala. Taking into account, the originality of the subject, because there are no previous editions of journals made within the province of El Oro for this literacy purpose, therefore being a subject that has been little explored, but of wide scope, since its application would allow strengthening of local identity processes. For this, the qualitative-quantitative approach is used because the techniques of in-depth interview, focus group worked in two sessions, interviews with experts, indirect observation and Likert scale are used, being the probabilistic and analysis results. In the first chapter, the field of study is described with the search of the theoretical foundation with respect to the variables and the objectives to be realized during the investigation are presented. In the second chapter, the diagnosis, techniques and analysis of the results obtained with the selected tools are described. Next, in the third chapter the plan of action applied in the aulic processes of institutions of basic education is detailed, specifically in the “Gral. Alcides Pesantes Villacis ”of the city of Santa Rosa and“ Galo Plaza Lasso ”school located in the city of Machala, places selected from the diagnosis and the proposal to be obtained from the investigation, in addition the cantons are part of the baseline of the project Orotopía, trying to contrast the information, covering most of the territory with the present investigation, and at the same time solving some questions since the disseminated content is the product of the collection of heritage information carried out by the project. Finally, in the fourth chapter are the results of the application of the proposal entitled Ayllu Children's Magazine aimed at children aged 9 to 12 years, which publishes content in Spanish, available in print and digital format on the web 2.0 platform. Finally, the conclusions of the same and the respective recommendations of the research work are detailed. The children's educommunication magazine "Ayllu" aims to be an educommunicative solution for literacy in heritage issues, from its deontological conception, research process, information gathering, analysis, decision making in which the application of communication resources is involved visual along with the vision of the project, authorities and target audience, with the aim of achieving a product that educates, informs and pleases its readers.