Análisis de representaciones y atributos de la mujer en los diarios Nacional, Correo y Opinión de la ciudad de Machala

Abstract

The present research work seeks to contextualize around the journalistic contents, the problems are the representations and the attributes that are formed in the medical agenda of the media and to know the tone that is given to them.This work, theoretically seeks at first to define through authors who have worked on this issue, to clarify what are the representations that have about women, then also the definition of the attributes that are visible in the media, in this case media printed matter, which will be important to establish what is the vision with which women continue to be exposed in print media. This research was carried out in the province of El Oro, which intends to expand the data on the analysis of the contents in the different journalistic genres that are issued through the newspapers of greater coverage of the province such as Diario Correo, El Nacional and Opinion, in addition to extending the data on the analysis of the contents in the different journalistic genres that are broadcast in them. This analysis will seek to specify and determine how these representations and attributes are transmitted to the orense woman. A theoretical framework was developed in which the ideal authors were sought to support the theoretical work and why the development of this research is important. The methodology that was used in this work was qualitative and quantitative, on the one hand, there is the literature review that broadened the theoretical horizon in terms of the project, on the other hand, interviews were conducted with the directors and editor in charge of the analyzed newspapers. to contrast the results obtained from the content analysis and have a professional point of view, of those who are in charge of the selection and review of notes that are published. The newspapers of the month of November 2017, December 2017 and January 2018 of the 3 machaleño newspapers were analyzed, accounting for a total of 189 newspapers corresponding to the month of November - December 2017 and January 2018, months that according to previous investigations are considered as one of the months with the highest rate of violence against women. The sections were analyzed: Cantonal, Actuality, Events, Sports, Medicine, Premises, Intercultural, Interview, considering that in these sections the greatest number of newsrooms is concentrated. Excluding sections that contain only photographs, advertising, necrology, historical reviews and those in which the writer's opinion is evidenced as: Editorials, Civic Date, classified, miscellaneous, social, as well as the segments: Photo of the day and supplements, due Because its circulation is not daily. From this analysis it was determined that the representations most used by the print media were "victim", "private sphere" and "beauty queen", relying on the attributes of "public sphere" and "insecure", resulting in a Through the media agenda, the attributes with which the notes are constructed, generate the proper representations and in terms of tone, it was determined that the news where the woman is the protagonist, is mostly negative.