El reportaje como herramienta comunicacional para potencializar los paisajes culturales de la provincia de El Oro

Abstract

Within the cultural diversity that exists in the province of El Oro and thanks to the Orotopía Project with its linking project, the theme of cultural heritage was investigated in depth, identifying the scarce diffusion of these themes in the different cantons of the province of El Oro; for this reason the interest arises to inform about items related to culture as is the case of cultural landscapes, the same that they are: "places that combine the work of nature and the human being, and that are illustrative of the evolution of human society and the use of space over time, under the influence of physical limitations and/or opportunities presented by the natural environment and successive social, economic and cultural forces" (Silva and Fernández, 2015, pp. 181-214). Within the present study, a proposal was launched for an audiovisual product that enhances the cultural landscapes that exist in the province, taking as a reference the canton of Chilla and the Petrified Forest of Puyango, sites in which the idea is to make a contrast because they are of different classification within the characterization of cultural landscapes. With regard to the communicational contents for their diffusion, the use of ICTs is made, since the ease of sharing information and the lower cost of these media allow transmission through these diffusion media, which is why Campos, Rúas, López and Martínez (2016) express that "the traditional media, metamedias and digital networks make up the architecture of the communication society through which millions of citizens, organizations and other social actors are related" (pp.449-457). The fundamental objective of this investigation is to evidence the meaning of cultural landscapes through the realization of an audiovisual product that includes the orenses roots, either by religious themes such as the canton Chilla or archaeological themes such as the Petrified Forest. For this reason, as a platform for the dissemination of the audiovisual product, we thought of using the Orotopía fan page, since there is already a previous work in this platform on issues of cultural heritage and rescue of cultural landscapes, as well as a photographic exhibition of the different parishes in the province of El Oro, which are part of our tangible cultural heritage for all those materials that can be manipulated and intangible by their legends, dances, anecdotes, songs and other cultural situations that are framed within our process. For Rabello and Musse (2016), the fanpage "reaches a wider audience, whether because of its diversity or quantity, than the blog, which can be caused by the tools available on Facebook" (pp. 73-88); given this, the intention is to visualize the existing cultural landscapes in our province, through this social network, with the sole purpose that the contents are disseminated through the various tools that the social network offers us.