Instagram: la narración de historias como estrategia de comunicación. estudio de caso de instapoetas ecuatorianos.

Abstract

Thanks to Instagram, a new generation of poets, known as instapoets, have brought into fashion a genre that until recently only recruited followers among a minority audience. These young authors have made their way into the contemporary poetic panorama through Internet and the use of social networks. The recipe for their success is that their Instapoems combine a fresh, direct and transgressive language with the ability to use new technologies. Moreover, they consider that, with Instagram, they have managed to transmit a certain closeness to the audience, to create empathy, to talk about deep emotions in a profoundly simple way and to turn what is personal into a universal feeling (Quelart, 2018). This research project, in the titling modality, aims to analyze the media phenomenon in social networks known as Instapoets, through a case analysis of the Ecuadorian Instapoets with the greatest number of likes in their publications in order to determine the visual structures and literary content of their Instapoems. The methodology applied is mixed qualitative and quantitative, with the techniques used such as content analysis, interviews and surveys, the results of which are condensed into information analysis matrices. At first, interviews are carried out with literature professionals, communicators specialized in letters and Ecuadorian Instapoets. In the case of interviews, the answer is that Instagram is a means of publication, not a genre of poetry. Moreover, social networks are considered an optimal way of communication between artists and the public. In the opinion of the Instapoets this is a very interesting medium and works brilliantly to show excerpts from their work or even from the creative process of writing.

For them, the medium doesn't matter as much as the words. In their view, being creative involves thinking about how to explore ideas and how to express them. In addition, they warn that Instagram is a phenomenon that goes far beyond poetry and literature, as this social network has democratized the words and everyday experiences of young people (Rogers, 2019). Subsequently, an analysis of content is established for the publications of Ecuadorian Instapoets with the greatest number of likes based on variables such as: type of poetry, subjects addressed, use of poetic language, form, use of rhetorical figures, type of rhyme, type of verse and narrative approach to visual elements. Finally, surveys were carried out, aimed at students in the fifth to eighth semesters of Social Communication at the Technical University of Machala, year 2019, in order to analyze whether from the university classrooms there is knowledge of the media phenomenon in networks such as the Instapoets and what they think about the instant poetry provided by Instagram. Finally, it is recommended to promote the use of social networks, specifically Instagram, for the learning of the new poetry with the purpose of identifying its content and as communicators to analyze the media phenomena that condition social life in the present times.