Estudio de factibilidad para la creación de una empresa dedicada a la personalización de motos en la ciudad de Machala.

Abstract

At present, entrepreneurship has gained an important place in the economic sectors due to the need of many people to overcome independently. In this way, within the entrepreneurial opportunities, it has been considered to venture into the area of personalization or tuning of motorcycles, taking into account that the commercialization of motorcycles in Ecuador has increased continuously in recent years, and there would be a latent need of certain people for the customization of motorized vehicles by making modifications aimed at achieving greater performance or to improve the appearance of the automotive. Tuning is an activity that involves the personalization of the vehicle through the application of different internal or external components, including changes in engine performance, thus seeking exclusivity in automotive design. Under these arguments it is proposed as an entrepreneurial idea about a business specialized in motorcycle tuning through a mechanical workshop for customization, as well as the sale of the respective accessories. In this context, the study problem is framed in answering the question: Is it feasible to create a company dedicated to the customization of motorcycles in the city of Machala ?, so that the entrepreneurial activity meets the expectations of growth and sustainability, This must be developed in a technical manner, with defined goals and verification and adjustment processes for the fulfillment of said goals. Therefore, the objective of the investigation is: To determine the feasibility for the creation of a company dedicated to the personalization of motorcycles in the city of Machala. For this, a quantitative and qualitative research methodology was applied, being a documentary-bibliographic study, as well as a field study, the applied research techniques were the survey and the mathematical procedures for the feasibility studies. The results of the investigation revealed that the venture called Moto Tuning Center, according to the results of market research is commercially viable, that already 75% of respondents who own a motorcycle would like to customize their motorcycle. The study of technical feasibility indicates that entrepreneurship is possible because there is availability and access to different material, technological and human resources, as well as infrastructure to run the business. The financial feasibility study reveals, through projections of income, costs, expenses, cash flows, results and financial situation, that the project has adequate levels of liquidity, activity, profitability and indebtedness of the project. On the other hand, the net present value shows a positive value, the internal rate of return is higher than the cost of capital, the investment recovers approximately in the first year, and the cash flows at present value generate profitability in relation to the investment. Therefore, it is advisable to carry out the pertinent actions and procedures for the execution and implementation of the project called Moto Tuning Center, for the customization of motorcycles in the city of Machala. In this way, with the completion of this research, valuable information is available for the development of entrepreneurship, being an effective competitive advantage that allows the sustainability of the business over time.