Análisis de las herramientas para la investigación de mercados de exportación.

Abstract

In this sense and taking into account the second model described, the investigation of export markets opens the possibility that economic units that are engaged in this important activity, can opt for other alternatives that allow them to improve their current situation and therefore both provide better articles, whose effect is reflected in the greater volume of profitability to be distributed among its investors or in turn recapitalize it to improve or increase productivity and strengthen competitiveness, as an indicator that allows to strengthen their chances of permanence in the market. Based on the above, the following problem is defined: How does the study of market research tools in terms of the country's exports benefit? The study objective is defined as follows: Analysis of the influence of Market research at the level of exports in Ecuador. The hypothesis focuses on: the efficient analysis of the tools used in market research to strengthen the export levels of goods and services produced in the country, contributing to the economic and social development of the environment. The structure of the work begins with Chapter I where the study variables are contextualized and the main objective of the research work itself is defined, which emphasizes the analysis of market research tools for exports that contribute to improving the results of the trade balance in Ecuador and that in the short term the export indicators can be improved towards new international markets. It should be noted that in this part of the work the antecedents of the problem are highlighted to delimit it clearly and precisely, in order to serve as a basis for the entire development of the investigation. Already in the development of the following chapter II, a study of the epistemology of research, the theoretical bases that support the practice performed and the requirements that export companies must meet offer their products in new markets that improve their profitability levels. This section is very important because it allows the user to enter new concepts or definitions related to the analyzed variables. Chapter III clearly describes the type of research, the population or sample selected; the collection process and the results of the investigation, which allow the fulfillment of the proposed objectives, since Ecuador has a large participation in international markets, such is the case of banana production that constitutes 32% of the worldwide level of this fruit, and like this, other products such as cocoa, African palm, shrimp, among others (Martínez, Lapo, Pérez, Zambrano and Maza 2015). Finally, in Chapter IV the results are presented through a description and theoretical argumentation of results, accompanied by the due general conclusions of the work presented, serving as a starting point for new research and strengthening the importance of interacting with the organizations that export, since they create sources of employment and taxes significantly, strengthening the economy in all its fields.