Estudio técnico de la empresa “Chocolates Kallari” para inicio de actividades en El Guabo provincia de El Oro.

Abstract

The present work is about the elaboration of a technical study of a chocolate company that wants to enter a new market like in the province of El Oro. One of the problematic problems at present is the fear of investing or arriving at an entrance to others markets, expansions are the best way to grow the business and gain more market positioning and thus have all the business success, but above all satisfy all the tastes and needs of its new customers. The objective of the research carries out a technical study for the expansion of the company Chocolates kallari in the city of El Guabo, El Oro province. The methodology detected in the research is field and bibliographic, field because a survey was conducted aimed at the possible customers, to determine the acceptance of the product in the market and bibliographic why information was collected from scientific articles of indexed journals, reviews of investment books and technical studies, as well as information from similar works, in order to obtain truthful information.