Diseño de un plan de marketing city para la ciudad de Machala en el año 2020.

Abstract

At present, the design of Marketing City Plans seeks globalized investments to identify its city brand, to attract more tourists and investors and to compete with large cities worldwide. With the use of marketing city, the successes of the city are repopulated, making known the cultural, social, attractive and gastronomic of the town, which helps with the economy of the direct and indirect stakeholders of the arrival of tourists. In Ecuador, the tourist offer is handled by the prefectures of each provinces there is a deficiency in the promotion of the private sector, Machala deserves a restructuring of its tourism offer to create a new identity that is owned in the national and foreign market, for this purpose it is aimed at Research designed a City Marketing Plan for the city of Machala in 2019. The methodology used to carry out this qualitative project based on scientific documents and articles from scientific journals and statistical data of the city.