Implementación de cadena de valor por medio de la identificación de las actividades principales en un restaurante de comida rápida.

Abstract

At present, companies must develop new strategies due to the market in which they compete, and one of the most used tools is the value chain, which establishes competitive advantages, based on primary activities adding value to the product or service and by to the organization; Nowadays one of the most competitive markets is fast food, where companies are forced to continually innovate, so the operators that offer this service, not only change and create new dishes in their menus to satisfy palates, they also focus on the comfort of their potential customers. This paper is intended to study the production activities of a fast food restaurant, in which a value chain model will be applied. The objective of this research is to add value to the company, through the implementation of the value chain focused on primary activities, which make up the production processes, and thus generate a competitive advantage for the benefit of the restaurant, to which analyzes the main activities: logistic, production, marketing, sales and service, to select the selected value points, make a change or add the activity that will provide added value, becoming a competition strategy for the company.