Modelo de simulación de negocios Gesinca para la optimización de la gestión de la empresa Camag del sector camaronero.

Abstract

The purpose of the present investigation was based on proposing a business simulation model in a company related to the shrimp sector. The research work took as reference the study carried out by Trillo, Espejo and Hernández in the shrimp companies of Venezuela, therefore, a contextualization was carried out on the existing problem, identifying that the CAMAG shrimp does not have simulatory mechanisms, which causes a Poor business management. Using a descriptive, explanatory and correlational methodology, with a deductive inquiry method, the objective was based on implementing the GESINCA methodology in the CAMAG shrimp to optimize its business management. The proposed model was composed of elements, indicators and variables, which allowed us to conduct a survey of the company's employees, which allowed us to evaluate the opinions and attitudes of the employees. The results obtained show that the company presents its greatest deficiency in human capabilities, as well as commercial and social capabilities. Therefore, with the implementation of the GESINCA simulation model, the CAMAG company will obtain as a competitive advantage the improvement of its administrative management, the optimization of processes and the efficient sale of its products.