Análisis de la demanda para la creación de un nuevo servicio de consultoría empresarial en la ciudad de Machala.

Abstract

The present research work is carried out with the aim of analyzing the demand for a new consulting service in the business field in the city of Machala, as it is well known there are very few consultants, and a number of entrepreneurs who decide to open new businesses, without having knowledge specific to how the operation is going to be done, that is why, it focuses on knowing another consulting service being necessary for small, medium and large companies, and in this way participate in the generation of employment in our city. The type of research to be used is a type of descriptive research, the survey technique is carried out and the instrument is the questionnaire for being reliable and safe when collecting data, after carrying out the collection we proceed to perform the tabulation of the data, after this the results in tables and graphs It is concluded that one of the main consulting services that the population of the city of Machala needs is strategic consulting, for proposing quick and precise solutions.