Internacionalización de Expofruza para la comercialización de mango en el mercado de Bélgica

Abstract

This paper is about "Tommy Atkins" is the most commonly consumed and recognized Ecuadorian mango variety in the countries of the European Union. The climatic conditions and the quality of the product are key to making the production of this exotic (non-traditional) fruit appreadful abroad. Trade agreements, on the other hand, have been a determining factor in Ecuador being able to market its products in foreign markets respecting and applying the corresponding regulations, regulations and requirements being this case in the Belgian country, belonging to the European Union. ExpoFruza, Ecuador's fruit marketer, aims to internationalize in the Belgian market with its flagship product (mango). This requires taking into account multiple aspects such as the respective export documents, labelling regulations, product packaging, transportation, payment methods and export costs. An Exploratory investigative method was applied and information was collected from primary and secondary sources that has been necessary for the development of of the current case study in order to provide a real basis for ensuring the execution and resolution of the case.