Análisis de las campañas políticas en redes sociales de los principales líderes políticos de la provincia de El Oro.

Abstract

This research project is focused on what is currently called Politics 2.0, which shows the importance and functionalities that have been developed in social networks as tools for political communication. The objective of this research work is to analyse the use that has been given by the main political leaders of the province of El Oro to the social network Facebook, during the last quarter of 2018, for the sectional elections of March 2019. This will determine the level of leadership of candidates for prefects of the province through a survey applied to a sample of 384 people at the provincial level. For the analysis in social networks of the candidates who remained as political leaders after having applied the survey, has been used of guide the methodology applied in the study called "Communication of tourist destinations through social media", in Where it evaluates the content, interactivity and frequency posed by Huertas, Setó and Miguez. We determined the official accounts of Carlos Falquez battles, Esteban Quirola and Montgomery Sanchez, through a quick observation to determine the latest post and community level. By not having administrator permissions, the content analysis was done manually, reviewing each of the publications. It also seeks to cover the need to have an analysis that determines the use that political leaders give to their profiles in social networks; Perhaps a percentage of candidates who are behind a political niche, still see social networks as spaces of friendship and entertainment; Not so far from the potential use that is to create a friendship relationship between candidate and possible voter. This is how political campaigns at the international level have highlighted the impact they have had with the use of the Internet in recent years, although in principle the Internet was considered as a means of communication; This proved its power and dinamizó presenting more options in its use. Today it is not difficult to find a candidate for a political niche that is not in networks, premium the phrase "easier to reach by Internet." Within the recommendations, we expose the need to cover candidates within social networks, lack of interaction and low levels of response they have, fragmented the relationship with their followers. It is also appreciated that the contents that are published do not maintain a conductive thread and are released freely and become a poorly used resource that only occupies a space on the timeline. It is recommended to strengthen the commitment-fidelity (engagement), the levels of fidelity between the number of followers and publications are very low. Also take the importance of planning and getting a defined publication frequency, the gap between times of each publication makes the suggestion algorithms within the Facebook profiles lower which means that the followers will begin to have Less likely to receive notice when the candidate makes a publication.