Análisis de los precios del café ecuatoriano en el mercado alemán.

Abstract

Ecuador is decreasing its liquidity every day given the outflow of foreign currency by allowing debauchery of imports of all kinds of products. And an irresponsibility of this nature, puts at high risk the sustainability of dollarization, only acting sensibly in foreign trade, that is, allowing imports of items of goods that are destined to the agro-export and industrial development; as well as expand the export of non-traditional products, will allow an encouraging respite to the economy, therefore to the maintenance of dollarization. With the purpose of positively contributing to minimize the problem addressed, it is proposed to increase the level of coffee exports produced in our province to the German market. This market is located in one of the European countries with the highest demand for coffee; it is an importer with a lot of experience in the marketing and consumption of coffee. Through exploratory research it was possible to obtain information that allowed the analysis of prices whose purpose is to know the profit margin generated by the export of coffee to the German market. This integrative project has been developed with knowledge acquired throughout the university career with the diversity of specialized subjects treated during the duration of the same, mentioning among others the following: marketing, financial mathematics, accounting, international law, projects of foreign trade, foreign trade, customs techniques, foreign trade management.