Creación de una oficina de capacitación para el manejo de sistemas informáticos para la gestión empresarial.

Abstract

At present it is essential that the staff of the secretarial function of a company have appropriate knowledge in office systems, in addition to maintaining a continuous update since this type of computer and technological tools are in a permanent renewal and expansion. Because of the importance of this subject, it is essential that companies become aware of maintaining a highly trained staff in computer systems, and especially in the personnel that directly assists administrators and managers such as secretaries. The idea of entrepreneurship is aimed at developing an office that provides training services in computer systems, with the purpose that secretaries and assistants or administrative assistants acquire in-depth knowledge and skills about basic programs and the use of tools of internet to use them in the management of the information of a modern company in a practical way. In this way, the study problem is circumscribed in the need to improve the capacities for the use of computer systems. In this sense, it is proposed as a general research objective: Design a feasibility study for the creation of an office that provides training services in computer systems for secretarial management in the city of Machala. Depending on the complementary problems, the specific objectives are to describe theoretically the general idea of entrepreneurship; conduct a market study that analyzes the demand on the training requirements in computer systems; establish the organizational and functional design of the enterprise; design the business model by determining the market segment, services offered, material resources and legal form of the enterprise, as well as analyzing the feasibility of the enterprise in its technical, financial, operational, environmental and social aspects. The research methodology was quantitative, using the survey as a technique. A bibliographic study was applied through the analysis of texts and scientific articles related to the training in computer systems and the design of feasibility projects for enterprises. In addition, a field investigation was conducted for the market study, mathematical procedures were applied for the feasibility study. The population investigated was formed by the administrators and managers of the companies of the city of Machala, with the purpose of knowing if on their part, there is a demand in this type of training. The results of the market research allowed to know that there is a great acceptance about training services in computer systems. The development of entrepreneurship allowed the establishment of a sustainable business model, which incorporated a manual of functions, types of training courses, sources of income, fixed investment and the cost structure of the project. The technical evaluation helped to identify the availability of material, technological and human resources, as well as the location of the business. In relation to the financial study it was possible to demonstrate that the project is viable since the net present value was positive, besides the investment if it generates benefits and is recovered in a timely manner. Socially the project helps to improve the professional knowledge of the secretaries and / or administrative assistants.