Plan de emprendimiento de una empresa dedicada a comercializar agua y pulpa de coco, en la ciudad de Machala.

Abstract

For the production of the present project of emprendimiento a wide study was realized in order to determine his both economic and social feasibility. This project takes the creation of a company as an aim dedicated to commercializing water of coconut bottled and flesh of coconut, in order to cover with the nutritional needs and to contribute in addition to the preservation of the health of the inhabitants of Machala's city. The market research it realized across surveys directed citizens machaleños that had ages understood between the 15 to 65 years, since the products to selling are directed the whole population, that is to say; that both children and adults can consume since the coconut offers multiple benefits for the health and the supply. The obtained results give an idea of the level of acceptance that has the company on the part of the machaleños, being this good percentage that serves as inducement to the implementation and putting in march of this project. For the analysis of the information obtained from those surveyed, statistical tables and pie charts were elaborated in which both quantities and percentages are observed, thus achieving accurate conclusions that will be of benefit to the company. Respondents were randomly selected, i.e. no specific gender or social condition was considered, since the product is for mass consumption and has no health contraindications. In this work investigativo also I structure the design organizacional in order to have a managerial effective and efficient direction for this enterprising project. Also the channels of commercialization were established to be implementing for the strategic distribution of the products towards our market put. A correct managing of strategies will serve to achieve an excellent relation with the clients, that it guarantees his loyalty with our company, since one of the long-term aims is the expansion of the commercialization to provincial and national level. For a better description and development of the project was made the PEST analysis, a tool that is used for investors or entrepreneurs who are in charge of studying all aspects necessary for the proper functioning of the company. Through these observations, you can visualize the environment in which the organization is developing and thus can determine the key factors such as Political, Economic, Social and Technological, which are those that will have greater influx in the development of operational activities of the company. His respective brand was designed for badge of the company, logo and slogan, hereby to position our products in the mind of the consumer, this as soon as his feasibility has been established by means of the analysis, environmental and social of the technical, financial, operative part. In the financial part there are described all the costs and expenses derived from the processes of production, distribution and sale of the products of the company that will go for name " Coconut Nice ". Once realized the respective financial analyses by means of the financial indexes since they are GO and the TIR, one determined that it is a project that considering to be the regulations and laws stipulated for the entrepreneurs it can be carried out, and generate of this form new squares of work as one gives his expansion, having with it high probabilities of being a market leader as for the commercialization of products elaborated based on coconut.