Estrategias en medios digitales para aumentar la notoriedad de la unidad educativa particular principito y Marcel Laniado De Wind (UEPRIM).

Abstract

The development of digital media has been immense. There is no large or medium company that is promoting its products or services to its customers or consumers. This has been given by the mass of the internet and the growth of technology, where the telephone, televisions, and other intelligent equipment try to bring the person to the products they offer. People access digital media to obtain information that meets their needs, and be up to date with news of personal, labor, social, cultural, among others. This situation has led companies to invest in advertising to keep their products or services in force by offering them through digital media, seeking to increase their positioning in the mind of the consumer. The UEPRIM Educational Unit is one of the most prestigious institutions in the city of Machala, however its presence in the digital media is low, preventing having a better institutional image that manifests the academic achievements of its teachers and students. The general objective is to develop strategies to improve the image through digital media in the UEPRIM Educational Unit of the city of Machala. For the research qualitative and quantitative methods were applied. The techniques used were the Machala citizenship survey and the bibliography to access definitions that contribute to the research. As an alternative solution, the development of strategies will allow improving the notoriety through digital media of the UEPRIM Educational Unit.