Los significantes de la campaña vivimos lo que amamos de la carrera de comunicación social de la Utmach

Abstract

Introduction: Within the campaigns carried out by the Technical University of Machala, in the Academic Unit of Social Sciences, of the Social Communication career, the campaign "We have lived what we love" has been created, this was born to promote the career of social communication, through advertising logos, roll up, posters and videos posted on networks, informing young people of the importance of enjoying each moment of our lives in the best way. Objective: To identify the significance of the campaign we live what we love, to evaluate the different parameters of adherence to the public, through the technique of the survey, for contribution in the efficiency index. Method: The methodology applied in this project is the bibliographic review and the technique of the survey, through the quantitative analysis, which is aimed at the students of the fifth, sixth and seventh semesters of the 2018-2019 school year. Technical University of machala. Conclusion: The signifiers of the campaign "we live what we love", by obtaining the efficiency index the positive or higher results were for the logo for both the sixth and seventh semesters and then the poster that was high its index in the fifth semester respectively; in other words, the logo attracted more attention from the viewers, and, all three semesters agreed that the videos on networks did not fully meet their expectations with an average of 0.60-0.70 efficiency index.