Plan de negocios para la producción y comercialización de helados a base de frutas orgánicas en el cantón Machala

Abstract

The present work presents the general idea to make a business plan taking into account each of the steps to be followed to carry it out, starting from the definition of a business plan to the financial analysis that is required in every project to know its feasibility. The market analysis is carried out, using the four marketing p's, the five Porter forces that help to know what we are going to face, the SWOT analysis in which the strengths, opportunities, weaknesses and threats are analyzed through which they carry out strategies to meet the objectives set. Nowadays, people opt for a healthy lifestyle, mainly taking care of their diet. In the province of El Oro, there is a suitable climate and soil to produce organic foods that ensure the aforementioned. This plan seeks to implement the production and commercialization of ice cream based on organic fruits giving a bonus to the raw material, and generating the change of productive matrix that is necessary for the economic growth of our country.