Diagnostico estratégico empresarial y su relevancia en el desarrollo de las cédulas presupuestarias de la industria Tornofrio.

Abstract

The strategic business diagnosis is an essential analysis for decision-making, when making a diagnosis the managers can take corrective measures at the opportune moment and instantly and give solution to the problems found. With the strategic diagnosis we know the real situation of the company, as well as the strengths, weaknesses, opportunities and threats that are the positive and negative elements of the company internally. When carrying out the business diagnosis, the sales, suppliers, credit policies, policies for inventories of finished products and raw material policies are determined, in addition to administration and sales expenses; the 3-year budget cards 2018 -2019-2020 are projected with their respective income statement and cash flow, so it will be easy to know how we are going and if another route will have to be taken; In addition, the critical areas of the budgets and the importance of them for the industry were taken into account.