Gestión logística para incrementar la participación de mercado de la construcción de la empresa ECONDI, en la ciudad de Machala.

Abstract

Currently logistics has become one of the most important activities among companies, mainly because it is expected to maximize customer satisfaction through good service and timely delivery. One of the main problems of companies engaged in construction is the lack of long-term vision and focus on immediate profit operations. The general objective of this work is: Strengthen the logistics of services with the development of strategies to increase the level of sales of the company ECONDI of the city of Machala, for which the following specific objectives have been proposed: diagnose the level of market share in the company ECONDI; develop mechanisms to increase sales in the company ECONDI. A descriptive and bibliographical investigation was applied that allowed to have the necessary information to provide theoretical support and the corresponding analyzes to the localized information. The results of the research show that companies in the construction sector should make logistics an important part of great value. Integrating the processes of the company that are key, such as provisioning, as well as the actors involved in the process. If ECONDI manages to optimize this process and overcome the difficulties generated by supply problems and the lack of long-term planning, supported by a logistics strategy, it will achieve customer loyalty and expand its market against the competition, achieving greater profitability.