Propuesta de análisis interno de la empresa Banaplast fomentando el posicionamiento competitivo de mercado en la provincia de El Oro.

Abstract

The productive companies to be able to differentiate themselves and to be competitiveness at global business level, must determine innovative strategies that allow them not only to position themselves within the market but to generate reliability towards the user. The objective of this work is to be able to determine the internal analysis of the company Banaplast S.A, located in the city of Machala province of El Oro, through the use of methodological tools that allow him to carry out an internal analysis of the strengths and weaknesses With which this account to take this as an analytical reference and thus determine those strengths as strategies of business sustainability. This process was carried out by using the tools of internal analysis that allowed to determine the variables of each functional area that the company counts, likewise, the use of the tool MEFI the same that impulse to the weighted determination of the analysis Internal strengths and weaknesses with this determining which are the most important strengths and weaknesses that should be corrected to create business competitiveness.