Plan de negocios para el lanzamiento de una empresa de catering y eventos en la ciudad de Machala.

Abstract

The research is entitled "Business Plan for the launch of a catering and events company in the City of Machala", is focused on the organization and structure to implement a catering and events service company for the population of the City of Machala It is an innovative project, it brings together all the services that a company with a complete package can offer, where the client saves time looking for services in different places. The company makes the contract and is responsible for carrying out the entire event according to the needs and demands of the client. The objective is to design a business plan for the creation of a company that provides catering services and events for the population of the City of Machala. The proposal was made through a market study that analyzed the needs of consumers of the service to be provided where the acceptance of the users was obtained, guaranteeing the feasibility and profitability to implement in the market a business plan according to the needs. The execution of the design was inductive, with statistical analysis, the research methodology is descriptive represented by graphs and numerical tabulations on the acceptance of the service. The study determined the use of the service by users, identified the need to have a company that provides the full service, the frequency of use of the service, the estimated price to be paid by the user per package, was obtained. separate catering service, the different types of events most requested by customers, the different internal services that need more attention so that the client feels satisfied, as well as the appropriate means of communication to promote the launch of the proposal. With the reality of the market the company decides to propose a proposal according to the needs of consumers where it provides a catering service and full events such as birthdays, christenings, quinceañeras, marriages, service for seminars and workshops as well as family reunions, the proposal has prepared packages according to the event that includes the activities of preparation of events, service of food, drink, table linen, cutlery, service of cooks, waiters, personnel of cleaning after the event until rent of facilities and sound for the different types of events that the company will run in the market. For this the company is structured with an organizational organization, has a mission, vision, values, business function. The development and execution of the proposal has the strategic marketing application that consented to determine the identification of the target market, the geographic location of the service company, as well as the five Porter forces that identified the negotiation with the buyers. customers, negotiation with the company's suppliers, incoming competitors as a threat, substitute services and rival competitors of the company. The proposal for the design of a representative brand of the company was made, promotion and advertising strategies were established to launch the catering and event service company for the City of Machala market. The project is feasible a detailed financial study was executed, seeking to have a tool that guarantees the economic investment in a way that allows to generate employment and contribution service to the community especially in the development and good living of the society creating gain and good proposal of the mentalizer of the project.