Propuesta de rediseño de imagen corporativa en la empresa de televisión satelital Geovisión de la ciudad de Machala.

Abstract

The present research is focused on the company Geovisión, a provider of cable television created in the province of El Oro city of Machala, obtained a good acceptance by Machalaleños in its infancy, but with the advent of new advances in competition and technology innovation not made primarily neglecting their identity. To do so arises the need to renew its brand, is fundamental redesign of the brand for the company to have its own identity, conveying harmony in its colors and structure of the logo and identify the company, various proposals interactions of the brand were developed with different media and hardware, and these can be executed by the institution. For brand development were taken into account resources such as expert interviews,