Análisis de la atención al cliente para el éxito de una empresa de electrodomésticos.

Abstract

The development of this case contains information related to an appliance company that has problems opening a branch. Among which the principal directly affects the client, that is, there is inadequate customer service. The lack of value to the client is a serious error both of the administrative part and of the sellers. In the development of the present work, prominent conceptualizations of key terms are exposed, for a broader understanding. Expressed from the most general marketing to the most particular related to the subject. Valuable information extracted from scientific articles and books. The main objective has been to improve customer service, maintaining long-term relationships. Also carry out a correct selection of vendors and practice organizational culture. This approach aims to improve the company and solve their problems. Reaching the conclusion that the main basis for the company to achieve success is focused on establishing links with customers and through relationship marketing, offering them an excellent service and giving them value. With the selection of the sales team, it is the starting point to have salespeople with personality and adequate technical skills to be in contact with customers. In addition, maintaining an organizational culture and good internal communication contributes greatly to a good work environment, improving performance and providing harmony, order and discipline.