Posicionamiento de la imagen y los servicios del hotel Britney en la ciudad de Machala para el año 2018.

Abstract

In the present research, work strategies are propose whose purpose is to positively position the image and services of the Hotel Britney in the city of Machala. The main objective of this investigation is to know the causes why there is still a lack of knowledge about the existence of the Britney Hotel. In order to establish strategies to achieve a positive positioning of the hotel and its services; to achieve this purpose, a descriptive qualitative research was carry out; an interview was conducted with the administrator and the owner manager to make the situational diagnosis of the Britney hotel regarding its image. An internal and external analysis was carry out, and Social Branding strategies were establish to improve positioning. It is vital to note that thanks to the implementation of the proposed strategies the objective of this work is achieve, which is the positive positioning of the hotel, its services and improving the image of the Hotel Britney in the city of Machala for the year 2018.