Análisis del proceso de investigación de mercado y modelo de presentación de resultados de una empresa especializada en belleza.

Abstract

The work carried out presents an analysis of the market research process and presentation of results model of a company specialized in beauty to determine the reception of the launch of a new lip aimed at women over 18 years. In the theoretical framework is the definition of market research and its importance in the current changing market, as well as its detailed process specified to ensure effective research. In addition, to know the best way to present the results of research conducted. Subsequently, the methodology, methods and techniques that have been used are specified, mentioning the quantitative research and qualitative, applying surveys and focus group. Considering that nowadays the cosmetic industry has been evolving and it is increasingly necessary to use the various research instruments for its use, since this allows us to know what are the needs and demands of the consumer. And, finally, there is a market research design that can be used for its proper purposes.