Renovación de la marca gráfica para la empresa “Tv Oro” en la ciudad de Machala 2018.

Abstract

This paper aims to renew the graphics company brand service cable "TV Oro" to enhance the brand image through its target audience of the city of Machala, the company currently lacks an identity corporate visual, which does not have a good image in the market by having a brand of low profile and not to generate greater impact. For the preparation work began with the introduction, mentioned in general the importance of providing a positive image to the target audience by companies that provide pay-TV services and as today's corporate identity has emerged as a significant competitive advantage. Since the opening of the case the issue held by the company and consequently the overall goal is set to achieve the proposed research is exposed. Within the development is a brief analysis of the results in terms of research techniques that were used and determined in conclusion how important it is to redesign the graphic mark next to all applications that has the visual corporate identity in the company takes the management of its activities. As a result the proposed renewal of the graphic mark and the different media that will use the company "TV Oro" is exposed, then the conclusions and recommendations for the proper handling of the graphic mark was made.