La planificación estratégica en los medios de transmisión online que aplica el programa Netflix.

Abstract

The purpose of this topic is to study the strategic planning that should be applied to the development of the FODA matrix so that it can be developed within a changing environment due to the fact that every day it faces a society with a number of technological advances in the media. of current transmission. This analysis allowed defining the strategic planning process that Netflix developed to obtain a greater performance of the platform. As part of the development of the case study, the means of transmission, subscribers and the competition were taken as reference. The results obtained are new strategies implemented by our own elaboration. It can also be emphasized that the Netflix platform does not only work within it if it is not possible to innovate as long as it satisfies the needs of society, so an exploratory research was used. the qualitative method using the techniques of data collection and observation.